This experiment shows that Peltier devices are far more efficient than the common figures of 3-10% often quoted. A simple test that measures the reduction in temperature of 350mL of water over 1min, the heat capacity of water and some simple math, resulting in some pretty cool numbers at the end (pun intended).

This video looks at the reasons why Peltiers gained a false reputation as having only 3-10% efficiency, and the main reason why practical set ups often don't get the efficiency as predicted by datasheets